Nate Cohn

@Nate_Cohn ↗

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Last Checked Feb. 3, 2022

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Sun Sep 13 16:45:24 +0000 2020

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Nate Cohn @Nate_Cohn

That's quite different, of course, than the Bloomberg 20 primary: just blanket the ad for five months before Super Tuesday. And there's no reason they couldn't have done that in the general, and go on air in the big six in June or something — PolitiTweet.org

Posted Sept. 13, 2020 Hibernated

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Nate Cohn @Nate_Cohn

The Bloomberg playbook in '18 often involved striking very late. Most of the time, they didn't show their hand until they played it. And why should they? There's plenty of evidence that late ads are most effective. Striking late means no opportunity to organize a counter. — PolitiTweet.org

Posted Sept. 13, 2020 Hibernated

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Nate Cohn @Nate_Cohn

But there's also no reason they can't still do the 2018 move: identify the places where a) ad spending is most limited, b) where you think you think a push can get you over, and then strike overwhelmingly, as late as possible. — PolitiTweet.org

Posted Sept. 13, 2020 Hibernated