WIRED

@WIRED ↗

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Last Checked Jan. 4, 2023

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Fri Jul 15 20:30:21 +0000 2022

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WIRED @WIRED

Here’s how it works: clients only pay for each “conversion” an influencer nets—$1.25, say, for every follower who joins a newsletter. In two years, Urban Legend’s influencers have run more than 400 campaigns. 4/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

Influencers are paired with clients on Urban Legend’s private platform, the Exchange, where buyers spell out the parameters of the message they want to push to the public and set a budget. 3/13 https://t.co/Uc6DKt0LbN — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

This model is the brainchild of Urban Legend’s founder and CEO, Ory Rinat. Rinat was once a fixture in Washington’s media circles before becoming director of digital strategy for the Trump White House. 5/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated