WIRED

@WIRED ↗

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Last Checked Jan. 4, 2023

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Fri Jul 15 20:30:22 +0000 2022

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WIRED @WIRED

This model is the brainchild of Urban Legend’s founder and CEO, Ory Rinat. Rinat was once a fixture in Washington’s media circles before becoming director of digital strategy for the Trump White House. 5/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

Here’s how it works: clients only pay for each “conversion” an influencer nets—$1.25, say, for every follower who joins a newsletter. In two years, Urban Legend’s influencers have run more than 400 campaigns. 4/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

Then influencers became “the mechanism” he was searching for—the ultimate gig labor force, capable of delivering what he called “cost-per-action marketing, with client-set rates.” His roster spans a rainbow of creators from Real Housewives to doulas. 6/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated