WIRED

@WIRED ↗

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Last Checked Jan. 4, 2023

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Fri Jul 15 20:30:21 +0000 2022

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WIRED @WIRED

Influencers are paired with clients on Urban Legend’s private platform, the Exchange, where buyers spell out the parameters of the message they want to push to the public and set a budget. 3/13 https://t.co/Uc6DKt0LbN — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

Staffed by a plucky 14-person team, Urban Legend keeps its largest asset carefully hidden away inside its servers: an army of 700 social media influencers who command varying degrees of allegiance from audiences that collectively number in the tens of millions. 2/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

Here’s how it works: clients only pay for each “conversion” an influencer nets—$1.25, say, for every follower who joins a newsletter. In two years, Urban Legend’s influencers have run more than 400 campaigns. 4/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated