WIRED

@WIRED ↗

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Last Checked Jan. 4, 2023

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Fri Jul 15 20:30:20 +0000 2022

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WIRED @WIRED

Staffed by a plucky 14-person team, Urban Legend keeps its largest asset carefully hidden away inside its servers: an army of 700 social media influencers who command varying degrees of allegiance from audiences that collectively number in the tens of millions. 2/13 — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

If an influencer’s financial advice helped you save for vacation—or their fashion tips earned you compliments—maybe their view on more important topics like minimum wage are worth considering. Well, that’s what this ad-tech startup is banking on. https://t.co/RDY9rmE3BT 1/13 https://t.co/K3mEBWHG61 — PolitiTweet.org

Posted July 15, 2022 Hibernated

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WIRED @WIRED

Influencers are paired with clients on Urban Legend’s private platform, the Exchange, where buyers spell out the parameters of the message they want to push to the public and set a budget. 3/13 https://t.co/Uc6DKt0LbN — PolitiTweet.org

Posted July 15, 2022 Hibernated