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Gary Coby @GaryCoby
14/ because @realDonaldTrump wouldn't end on 13 — PolitiTweet.org
Gary Coby @GaryCoby
13/ Ridiculous tht Facebook would be ridiculed or somethings wrong w/ FB cuz we did well marketing @realDonaldTrump https://t.co/ULqc59BtoD — PolitiTweet.org
Gary Coby @GaryCoby
12/ Anyone can unlock pwr of Facebook tools. Thats wht the story should be. Ty @issielapowsky for brining focus back https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
11/ EOD Facebook shld be celebrating success of product. Guessing, if HRC utilized w/ same scale, story would be 180 https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
10/ THE best part of campaign & #1 selling point when urging people to come help: "It's the Wild West. Max freedom. https://t.co/ULqc59BtoD — PolitiTweet.org
Gary Coby @GaryCoby
9/ "The winning candidate was not just willing, but eager to break with traditional models of campaigning. https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
8/ This. The 1st thing to think abt when building out creative/campaign. 1st step of funnel is getting user to stop https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
7/ “Every ad network and platform wants to serve the ad that’s going to get the most engagement,” Coby says. https://t.co/ULqc59BtoD — PolitiTweet.org
Gary Coby @GaryCoby
6/ Bleeker: “the Trump campaign took to an extreme what we were trying to do on the Hillary campaign.” https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
5/ Ad volume only achievable with high start point, multiple programs, optimizations every cpl mins, and amazing ROI https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
4/ "On the day of the third presidential debate in October, the team ran 175,000 variations. https://t.co/ULqc59BtoD — PolitiTweet.org
Gary Coby @GaryCoby
3/ "On any given day, Coby says, the campaign was running 40K to 50K variants of its ads, testing how they performed https://t.co/ULqc59BtoD — PolitiTweet.org
Gary Coby @GaryCoby
2/ "Trump’s camp embraced FB as a ads channel in a way that no presidential campaign has before—not even Clinton’s. https://t.co/ULqc59jSx5 — PolitiTweet.org
Gary Coby @GaryCoby
1/ "The big takeaway was using digital in a digital-first way ... the main course. It wasn't leftovers - @MattLira https://t.co/ULqc59BtoD — PolitiTweet.org
Gary Coby @GaryCoby
RT @thomasnewhouse: 3) Make no mistake: The insane amt of testing by @GaryCoby and team resulted in millions saved & raised - CANNOT be ove… — PolitiTweet.org
Gary Coby @GaryCoby
$2-300K ROI positive spend/day on Facebook is not an average, but the floor. Many peak days reached >$1MM. Biggest… https://t.co/QZbH4tlo9v — PolitiTweet.org
Matt Lira @MattLira
@ShaneGoldmacher The RNC didn't just spend it, they spent it smartly. The ad optimization ran at least 60,000 variations per day. #Epic
Gary Coby @GaryCoby
Increased digital spend in FL. $600K+ in FL GOTV over final 72hrs @ShaneGoldmacher https://t.co/Kr2MbapkLi — PolitiTweet.org
Shane Goldmacher @ShaneGoldmacher
RNC briefing says the Friday before the election they had project Trump down 2.8 points in predictive models in Florida.
Gary Coby @GaryCoby
RT @lansing: Amazing how far ahead, thanks to voter file, political marketing is vs commercial marketing: https://t.co/pgYtDf68bM @Hearts_S… — PolitiTweet.org
Gary Coby @GaryCoby
RT @PatrickRuffini: Maybe the thing you need to know about social media and the election is that the candidate who was better at it won — PolitiTweet.org
Gary Coby @GaryCoby
More specific, @twitter CEO @Jack Dorsey personally made call to restrict us; our advertising @blakehounshell… https://t.co/rwDt7Rn4MA — PolitiTweet.org
Brad Parscale @parscale
.@twitter clearly has problems. Twitter restricted us during campaign. Now they let @MELANIATRUMP be openly attacked. #DishonestTwitter
Gary Coby @GaryCoby
RT @MbyM: Wow. @GaryCoby & @parscale's FB ads for $ + messaging. https://t.co/hXn3OrA6Ce https://t.co/P7kicbG7kz via @RobSaliterman @MattLi… — PolitiTweet.org
Gary Coby @GaryCoby
👑 @avrahmi1 https://t.co/ZCFdccHBb5 — PolitiTweet.org
Anthony Scaramucci @Scaramucci
Trump won. Could he launch Trump TV anyway? - The Washington Post Avi Berkowitz new King of Media! @madisongesiotto https://t.co/0v8stSzkDr
Gary Coby @GaryCoby
3/ Significant results proving focus on issues > neg HRC were sent to NY, encouraged shift; series of policy speeches from @realDonaldTrump — PolitiTweet.org
Gary Coby @GaryCoby
2/ Early tests showed Jobs > Neg HRC w/ young males. Mistake we didn't test on @Snapchat. Should've done more on SC like @NRSC @TimCameron — PolitiTweet.org
Gary Coby @GaryCoby
Aggressive learning agenda; multivariate testing w/ FB helped us quickly learn path to max $$$ and message.… https://t.co/vDwizx1oL9 — PolitiTweet.org
Rob Saliterman @RobSaliterman
Facebook helped Trump win bc team led by @parscale & @GaryCoby used FB to raise millions of $ and target messaging, not bc of "fake new…
Gary Coby @GaryCoby
8-figure investment into list building during GOP primary. Paid off w/ $256MM raised online and >85% of battlegroun… https://t.co/5eMVrv896X — PolitiTweet.org
Gary Coby @GaryCoby
RT @parscale: I was an original vendor, not staff. I played a much bigger part as the race continued. Overall GP will do over 90MM from the… — PolitiTweet.org
Gary Coby @GaryCoby
RT @MattLira: I don’t care how witty your press secretary might be, you’re not going to outperform 60,000 daily optimization tests https://… — PolitiTweet.org
Gary Coby @GaryCoby
Thx @MattLira @lansing. Optimized against 40-60K ad variants/day for ~150 days. Peak days were absurd/not believabl… https://t.co/0S8KoIcWvH — PolitiTweet.org
Gerrit Lansing @lansing
Gary the Great! (@garycoby) Read about how he dove deeper into FB ads than anyone ever in politics - and possibly c… https://t.co/OKLCLOUQlc
Gary Coby @GaryCoby
RT @thomasnewhouse: @StevenEJohnston way ahead of you: https://t.co/0xjTmKv1Tn — PolitiTweet.org
