Gary Coby @GaryCoby
$2-300K ROI positive spend/day on Facebook is not an average, but the floor. Many peak days reached >$1MM. Biggest… https://t.co/QZbH4tlo9v — PolitiTweet.org
Matt Lira @MattLira
@ShaneGoldmacher The RNC didn't just spend it, they spent it smartly. The ad optimization ran at least 60,000 variations per day. #Epic