Gary Coby

Gary Coby @GaryCoby

@maggieNYT @lansing @PeterHamby @RobSaliterman @ShaneGoldmacher Almost zero reporting on day to day digital machine; ppl pulling the levers — PolitiTweet.org

Gary Coby @GaryCoby

@maggieNYT @lansing @PeterHamby @RobSaliterman @ShaneGoldmacher One team Camp/RNC. Dont think U understand who was running specific pieces. — PolitiTweet.org

Gary Coby @GaryCoby

@maggieNYT @lansing @PeterHamby @RobSaliterman @ShaneGoldmacher I ran all the ads. RNC/campaign = same — PolitiTweet.org

Gary Coby @GaryCoby

RT @jenharrington: GOP Analytics conference. @cuzmred is sharing his extensive product development knowledge. @DeepRootX #impressive https… — PolitiTweet.org

Gary Coby @GaryCoby

@RobSaliterman @ShaneGoldmacher @PeterHamby @maggieNYT +1 Wrinkle: Everyday we'd take down ALL ads, rebuild 100%. Engagement/reach reset — PolitiTweet.org

Gary Coby @GaryCoby

RT @Recode: Silicon Valley is now the media capital of the world. https://t.co/5qS0MMxu15 — PolitiTweet.org

Gary Coby @GaryCoby

@VincentHarris With that, their thumb is on the scale for FBLive. Everyone should use it just because of the favoritism in the algorithm. — PolitiTweet.org

Gary Coby @GaryCoby

RT @kerrymflynn: Facebook improves app install ads ahead of the holidays as Snapchat provides some competition https://t.co/numwAV4Ccy by @… — PolitiTweet.org

Gary Coby @GaryCoby

RT @lansing: political+commercial org lesson: when you're running 40-60K ad combos/day, optimizing on 5min intervals there isn't *time* for… — PolitiTweet.org

Gary Coby @GaryCoby

9/ tl;dr: "There are two kinds of campaigns: the quick and the dead." (H/t @JamesCarville @PaulBegala) — PolitiTweet.org

Gary Coby @GaryCoby

8/ Disregard of fear from up the chain opened up ideas and willingness to push; question norms. "I don't know..." turned into "Why not?" — PolitiTweet.org

Gary Coby @GaryCoby

7/ Of course, could've been fired or banished back to DC, but felt safe, as long as we made "good decisions" that we could defend. — PolitiTweet.org

Gary Coby @GaryCoby

6/ Digital team had a get out of jail free card. Told em: "If someone gets mad, say I approved it. They can't fire me, I work at the RNC." — PolitiTweet.org

Gary Coby @GaryCoby

5/ Forgiveness was easier than permission. I got my hand slapped few times but they couldnt deny teams success: Quarter of a $Billion in 5mo — PolitiTweet.org

Gary Coby @GaryCoby

4/ Pushed team to own their piece. To run, fix mistakes on the fly. Starting w/ RNC week, gradually stopped sending decisions for approval — PolitiTweet.org

Gary Coby @GaryCoby

3/ Early $ success on email+ads built trust. @jaredkushner @parscale @lansing were bulldozers for digital ideas; access. Talked constantly — PolitiTweet.org

Gary Coby @GaryCoby

2/ Key= Speed, open testing, and no fear. Expectations were low. Media distracted. I said "no" to very little. Encouraged testing most ideas — PolitiTweet.org

Gary Coby @GaryCoby

1/ Success was driven by how we operated digital; made decisions. Had no time. Tiny staff. We lived dangerously. https://t.co/X7qfKPBKbc — PolitiTweet.org

Gary Coby @GaryCoby

RT @lansing: Literal line out the door at @TheBridge_DC_SF event with @JoinLincoln - also @MattLira in the mirror #theBridge https://t.co/a… — PolitiTweet.org

Gary Coby @GaryCoby

@PatrickRuffini @MattLira @RobSaliterman @lansing Yeah. Budget wasn't just handed to us. Constant flow of info up. Partially a sales job ABC — PolitiTweet.org

Gary Coby @GaryCoby

@PatrickRuffini @MattLira @RobSaliterman @lansing 100%. Also leads to digital budgets getting cut first, irregardless of logic, in my exp. — PolitiTweet.org

Gary Coby @GaryCoby

@PatrickRuffini @MattLira @RobSaliterman @lansing idk if that's the right framing. Lower budget ≠ Balanced ratio for digital, historically. — PolitiTweet.org

Gary Coby @GaryCoby

@lansing @PatrickRuffini Built DR ads w/ persuasion value. Social impr delivered 👀 outside of $ target. Grew audience based on relationships — PolitiTweet.org

Gary Coby @GaryCoby

@lansing @PatrickRuffini DR learnings on format, author, msg, etc guided first tests on persuasion. Saved a cpl weeks while trailing HRC — PolitiTweet.org

Gary Coby @GaryCoby

@lansing @PatrickRuffini I didn't plan it but structured testing while scaling DR program made it obvious: DR would drive much more than $$$ — PolitiTweet.org

Gary Coby @GaryCoby

RT @SamanthaO: Digital is the difference: More MI people looked up polling locations on https://t.co/WgONelmgSS than the vote margin #Michi… — PolitiTweet.org

Gary Coby @GaryCoby

RT @C_and_E: The Data Science Behind Trump's Win. @CamAnalytica's Head of Digital @m_schweickert talk with @C_and_E https://t.co/KaIM6p8fus… — PolitiTweet.org

Gary Coby @GaryCoby

@PatrickRuffini And with 96% of online gifts being small dollar, still locking in voters, helping to find others. — PolitiTweet.org

Gary Coby @GaryCoby

@PatrickRuffini yeah lotta DR in there. Still. Big step. — PolitiTweet.org

Gary Coby @GaryCoby

Older demos shouldn't be ignored online. For paid ABEV ads, we saw some of the strongest lift with 65+ https://t.co/WqgvgsCvST — PolitiTweet.org