Gary Coby @GaryCoby
Older demos shouldn't be ignored online. For paid ABEV ads, we saw some of the strongest lift with 65+ https://t.co/WqgvgsCvST — PolitiTweet.org
Peter Hamby @PeterHamby
Mook & Goff said their media spending decisions were largely defined by age. Under-40s were mostly targeted with digital ads, over-40s …