Casey Newton @CaseyNewton
Good evidence for the idea that getting a lot of retweets is bad, actually — PolitiTweet.org
Brendan Nyhan @BrendanNyhan
"the correlation of Twitter metrics—likes and retweets—and persuasion was -0.3, 'meaning that the better the ad did… https://t.co/BLwJ9WKYxl