Bill Kristol

@BillKristol ↗

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Last Checked May 20, 2021

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Thu Nov 19 14:05:05 +0000 2020

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233

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Bill Kristol @BillKristol

"Lisjak discovered that where a consumer (a) has a strong connection with a brand; (b) has a weak sense of who they are...this consumer is apt to evince more positive views of the brand after it's been criticized." https://t.co/VyQFhGgdWZ — PolitiTweet.org

Posted Nov. 19, 2020 Hibernated

Preceded By

Bill Kristol @BillKristol

"Mr. Reed, professor of marketing at Wharton, describes 'identity loyalty' as the 'marketing utopia' where the consumer develops a deep connection with 'a brand you fervently believe in, a brand you use to express yourself.' That is Trump’s secret sauce." https://t.co/VyQFhGgdWZ — PolitiTweet.org

Posted Nov. 19, 2020 Hibernated

Followed By

Bill Kristol @BillKristol

"Much more can be done to limit the human harm that will come from an unchecked fall-winter wave of SARS-CoV-2 infections. Further, taking these steps now will allow the economy to recover more quickly. What has been missing is political leadership." https://t.co/bnRq55u463 — PolitiTweet.org

Posted Nov. 19, 2020 Hibernated