Peter Kafka

@pkafka ↗

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Last Checked Nov. 21, 2022

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Wed Nov 09 22:21:50 +0000 2022

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Peter Kafka @pkafka

*There’s also a digital ad slump. Ad budgets are under pressure. Buyers don’t need extra reasons to bail. *Unlike Google and Meta, Twitter ads are almost entirely brand ads. You don’t click on them + buy something. They’re supposed to create a halo for stuff you eventually buy. — PolitiTweet.org

Posted Nov. 9, 2022

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Peter Kafka @pkafka

*Elon imagines that one day he won’t be dependent on advertisers, bc we will all be paying $8 a month not to be shadowbanned. But right now he really needs them, bc there’s no other $. *Advertisers don’t need Elon. Twitter is a subscale ad platform (which is why he could buy it). — PolitiTweet.org

Posted Nov. 9, 2022

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Peter Kafka @pkafka

*Twitter doesn’t have Google and Meta’s reach, but it pitches itself to buyers as a way to reach coastal, upscale audiences. The kind more likely to blanch at Elon antics. — PolitiTweet.org

Posted Nov. 9, 2022