
Nate Silver @NateSilver538
Meh, too much of life is catered around morning people. TV viewership peaks at 9-10pm in the local time zone, and 53% of Americans don't live in the Eastern time zone. 9pm starts for basketball games are probably fairly optimal. 830 or 845 probably a little better. — PolitiTweet.org
Brendan Buck @BrendanBuck
Though I love basketball, I did not watch the crazy-late-start finals last night, and I feel GREAT about this decision.