Matthew Yglesias

@mattyglesias ↗

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Last Checked Sept. 28, 2022

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Fri Jul 08 19:24:19 +0000 2022

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Matthew Yglesias @mattyglesias

I think there's relatively little actual disagreement about what kind of character it makes sense to play in ads, but a lot of genuine disagreement about whether it's helpful or useful to play that same character in TV hits, on social media, in legislative strategy, etc. — PolitiTweet.org

Posted July 8, 2022 Hibernated

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Matthew Yglesias @mattyglesias

But to me, if you look at what's in Dem ads, it reflects a lot of very sound political judgment. The challenge is to take that exact same judgment and discipline and port it over to the rest of the public facing communications that defines the brand. — PolitiTweet.org

Posted July 8, 2022 Hibernated

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Matthew Yglesias @mattyglesias

A related point is that one reason the ads are good is that since ad buys are expensive, you work hard to optimize. But it's not in the interests of the people who do that work to be clear about the small effect size and the need to apply the same insights elsewhere. — PolitiTweet.org

Posted July 8, 2022 Hibernated