Matthew Yglesias

@mattyglesias ↗

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Last Checked Sept. 28, 2022

Created

Sun Jun 12 12:26:33 +0000 2022

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Matthew Yglesias @mattyglesias

Print magazines with a young audience were like gold mines back when you couldn’t advertise liquor on television — it was a desperate scramble to market booze to teenagers with some veneer of deniability with tons of money flying around to grab. — PolitiTweet.org

Posted June 12, 2022 Hibernated

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Matthew Yglesias @mattyglesias

This was not only a real magazine but a whole *category* of magazines with competitors like Loaded and FHM. When I was a Rolling Stone intern in 2000 the big anxiety wasn’t the internet it was competition from the lad mags eating into their advertising. — PolitiTweet.org

Posted June 12, 2022 Hibernated

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Matthew Yglesias @mattyglesias

The classic GQ/Esquire/RS formula was to treat the feature well as basically a slush fund for the editor to pay his friends high per word fees to write classy articles on subjects they found interesting because whether or not anyone read them was irrelevant to the business. — PolitiTweet.org

Posted June 12, 2022 Deleted after 36 seconds Hibernated