Matthew Yglesias

@mattyglesias ↗

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Last Checked Aug. 29, 2020

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Mon Jul 27 12:18:56 +0000 2020

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Matthew Yglesias @mattyglesias

The era when print periodicals were the optimal medium for a very large share of advertising spending had a lot of ancillary social benefits. — PolitiTweet.org

I followed a link to this article from the Sunday New York Times in 1976. Page 383 out of 486… https://t.co/XWSokte1Wc

Posted July 27, 2020 Hibernated

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Matthew Yglesias @mattyglesias

@asymmetricinfo I think a lot of younger people don’t realize that periodicals literally expanded the amount of content they produced to meet the demand for print ad inventory. — PolitiTweet.org

Posted July 27, 2020 Hibernated

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Matthew Yglesias @mattyglesias

For example, sometimes you want to target a very localized group of people so there was robust advertiser demand for finding ways to get people to read locally focused news. — PolitiTweet.org

Posted July 27, 2020 Hibernated