Peter Kafka

Peter Kafka @pkafka

RT @Recode: How being "coin-operated" at Uber led to an exec obtaining medical files of a rape victim https://t.co/o7NvJeAisF https://t.co/… — PolitiTweet.org

Peter Kafka @pkafka

@mims get 3 of the panelists to drop out, so you can have a real conversation. failing that, ignore 3 of the paneli… https://t.co/W4QMNnV8Iy — PolitiTweet.org

Peter Kafka @pkafka

“How to Make $80,000 Per Month on the Apple App Store” by @johnnylin https://t.co/Y3Ax05WFFo — PolitiTweet.org

Peter Kafka @pkafka

@koblin Shruggy emoji. Maybe some bonus stuff? But they weren't paying him to make stuff that wasn't on hbo. https://t.co/za4S9lMfL2 — PolitiTweet.org

Peter Kafka @pkafka

@koblin But Stewart wasn't hbo go/now only. Very hard for them to make shows that don't run on linear. — PolitiTweet.org

Peter Kafka @pkafka

(non-fatal) car crash photos helpfully supplied by Amazon https://t.co/HcOB0RfuLP — PolitiTweet.org

Peter Kafka @pkafka

This am: Katy Tur Is Tougher Than She Looks Now: Katy Tur’s Swift and Surprising Rise https://t.co/ydeSb7aEeO https://t.co/Jj5fGILYjN — PolitiTweet.org

Peter Kafka @pkafka

@hankgreen Yup https://t.co/PmDKIAISbV — PolitiTweet.org

Peter Kafka @pkafka

Speaking of podcasts: Here's a bonus #recodemedia ep: me + Netflix CEO Reed Hastings at #codecon last week. Free! https://t.co/QroEMi4XDc — PolitiTweet.org

Peter Kafka @pkafka

@davidcho Yup — PolitiTweet.org

Peter Kafka @pkafka

*But we eventually need some light to see what we're doing. — PolitiTweet.org

Peter Kafka @pkafka

*i have enjoyed the lo-fi era of podcast creation. Kinda fun to experiment in the dark. — PolitiTweet.org

Peter Kafka @pkafka

*but I don't think that will be a real problem. You can't trick someone into listening to a podcast. People like it or they don't. — PolitiTweet.org

Peter Kafka @pkafka

*i understand concerns that analytics will shift content, like we've seen with Facebook or google-centric publishing companies — PolitiTweet.org

Peter Kafka @pkafka

*that should be a long-term positive. "Trust me it's great" won't bring ad dollars forever. — PolitiTweet.org

Peter Kafka @pkafka

*analytics will almost certainly show that some ad formats/placements don't work. — PolitiTweet.org

Peter Kafka @pkafka

*many podcast advertisers have crude but effective measurement already. @mackweldon knows #recodemedia listeners buy their socks. — PolitiTweet.org

Peter Kafka @pkafka

For the podcast analytics = ad apocalypse folks, few thoughts: *podcast ad biz is barely there. It is going to change no matter what. — PolitiTweet.org

Peter Kafka @pkafka

@davidcho Yes. Or flip it around: the low volume sharing also reflects its stickiness. You listen to podcasts you l… https://t.co/xyv4uOI2nd — PolitiTweet.org

Peter Kafka @pkafka

@anildash This line of thinking seems to assume that podcast engagement can be gamed liked autoplay video or fb/goo… https://t.co/0oO47KHBKe — PolitiTweet.org

Peter Kafka @pkafka

@davidcho Yeah. But really! Much harder to game podcasts than auto play video, seo — PolitiTweet.org

Peter Kafka @pkafka

@davidcho Upside: 1) lets podcasters make better stuff. Money comes later — PolitiTweet.org

Peter Kafka @pkafka

@davidcho Yup tho 1) not much revenue to begin with 2) most podcast ads are direct response anyway, so they are already measuring — PolitiTweet.org

Peter Kafka @pkafka

@arctictony So may be ok. (Also podcast biz = tiny. Hard to collapse it) — PolitiTweet.org

Peter Kafka @pkafka

@arctictony But! While most podcasts are sold via cpm, they are really direct response ("use the code "tony" for 20… https://t.co/Yda0OWCtVz — PolitiTweet.org

Peter Kafka @pkafka

@arctictony Could be! — PolitiTweet.org

Peter Kafka @pkafka

So while this kind of thing is table stakes for all other digital media, it hasn't existed for the podcast biz yet.… https://t.co/uvnKMQuhvB — PolitiTweet.org

Peter Kafka @pkafka

Majority of podcast listening happens via Apple podcast app. Until now that's been a black box. Can't tell when peo… https://t.co/YJyvFtiNfr — PolitiTweet.org

Peter Kafka @pkafka

Actual (if modest) analytics coming to new Apple podcast app this year. Big deal for podcast creators, advertisers. https://t.co/l0WwHS7dNY — PolitiTweet.org

Peter Kafka @pkafka

Don't compare either of these numbers to Nielsen's 19.5 million tv viewers if you want apples-to-apples. Or do! Fre… https://t.co/rQRf8UgPxw — PolitiTweet.org