Peter Kafka

Peter Kafka @pkafka

ATT making it very clear: HBO Max is its new service. You can stick with HBO but why would you? — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Here is some typing. https://t.co/QuFfTiCzGW — PolitiTweet.org

Peter Kafka @pkafka

RT @voxdotcom: The New HBO Max is competing with Netflix by giving you ‘Friends’ and ‘Game of Thrones’ for $15 a month https://t.co/9c3EFU3… — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Goncalves back to talk about marketing and distribution. We're really good at promotions. Maybe you've heard of Game of Thrones? Or Friends? — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Not like Netflix: You can tell HBO that you are viewing a show with your kid, so your (ahem) data doesn't get screwed up. You and your kid will have a shared profile, and your profile won't have Sesame Street recs, and your kid won't get Rick and Morty. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg If I'm following this correctly, you can listen to HBO Max related podcasts from the HBO Max app? — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Personalized home page per user (like Netflix). Recommendations (like Netflix). Things you're already watching (like Netflix). Related shows (you get it). "While this may not seem revolutionary at first glance, it's a significant deviation" from standard SVOD. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg We're going to see a demo of what HBO Max looks like. I am guessing that it looks like a streaming service. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg "Human powered discovery". Paging Jimmy Iovine. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Forssell is attacking Netflix without saying "Netflix". Way too hard to find something to watch on subscriptions services. "Data by itself is not the answer". (This was the Apple Music pitch vs Spotify, and Apple has now stopped making this pitch.) — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Now WarnerMedia exec Tony Goncalves, boasting about the "stability and scale" his company has wrt to streaming. That was quick. Now Andy Forssell, a former Hulu exec who works for Goncalves. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg But it's for movies, which you can see in theaters. And, eventually, HBO Max. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Here's another highlight reel you can't see. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Bewkes left Time Warner immediately after AT&T bought it. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Sarnoff reminding us that Warner Bros has made many movies and TV shows. HBO Max will have many of those. And Warner Bros will make lots of stuff just for HBO Max. This is called "synergy", which former Time Warner boss Jeff Bewkes famously described as a "bullshit" idea. — PolitiTweet.org

Peter Kafka @pkafka

RT @Lucas_Shaw: HBO Max paid more than $500 million for South Park reruns, per sources. That’s about 2.5X what Hulu paid for the same right… — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Here's Ann Sarnoff, the new head of Warner Bros movie (and TV) studio. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Steven Soderbergh's show sounds like the kind of thing I would never watch except Steven Soderbergh is making it so I will. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Now a clip of people who are employed by HBO Max telling you about their HBO Max shows. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg A lot of stuff. + HBO = "something for everyone in the household." — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg A Melissa McCarthy show. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg A reality/contest show about flower arrangers. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg And a show about Bourdain. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair @waltmossberg Lots of old CNN docs, like Anthony Bourdain's show. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair The Closer is coming to HBO Max, which is excellent news for @waltmossberg. Also the West Wing, which is also good news for Walt. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair Raised by Wolves comes from Ridley Scott. There's no way you can look at 30 second clips of this stuff and come away with any opinion at all. But, again, the audio in this room is very good. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair Station Eleven is coming from Hiro Murai, the genius who made Atlanta look the way way Atlanta looked. Also the "This is America" video. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair It's 4pm pt. We've been told this will go on till ~530 pt. Based on the Apple/Disney/et al model, we won't get pricing info for another 90 minutes. In case you want to get a stretch in. — PolitiTweet.org

Peter Kafka @pkafka

@DylanByers @brooksbarnesNYT @natjarv @taralach @Lucas_Shaw power. fucking. move. — PolitiTweet.org

Peter Kafka @pkafka

@kenli729 @RichLightShed @ballmatthew @Caseybloys @AoDespair 88 new series in 2021. Mostly weekly releases, not Netflix-style binge releases. If you want to "binge and burn" you can watch our old shows. — PolitiTweet.org