Peter Kafka

Peter Kafka @pkafka

@cwarzel Yes. Also true is the nyt and others got some stuff wrong during the recalibration phase. And also true that tech execs went from years of only praise to lots of criticism - not just press but their own employees - and don’t like it/are confused by it. — PolitiTweet.org

Peter Kafka @pkafka

@jetjocko Oh I forgot - it can also be a place for journalists to fuck up and get in trouble. So there’s that, too. — PolitiTweet.org

Peter Kafka @pkafka

Separate from idea generation and news gathering (a whole other bucket) Twitter has professional use for journalists but it’s primarily about communicating with/impressing other journalists and people who employ them. Oh and getting Substack pro deals but those are over now. — PolitiTweet.org

Peter Kafka @pkafka

The social media pros I know have been telling me for years not to worry about Twitter promotion because Twitter doesn’t drive meaningful traffic. https://t.co/9fWayn26vc https://t.co/1vquDHHrD5 — PolitiTweet.org

Peter Kafka @pkafka

@cwarzel It’s insidery but also accurate. Post-2016 the NYT (as well as WSJ and Wapo) took a much harder look at Big Tech, hired many more reporters to do so and in some cases assigned their investigative teams to Big Tech stories instead of/on top of existing Big Tech beat reporters. — PolitiTweet.org

Peter Kafka @pkafka

@harmony_capital Yup. — PolitiTweet.org

Peter Kafka @pkafka

Right now Netflix ad targeting is no more sophisticated then the ads that run before movies in theaters. That’s fine, for now advertisers happy to try out the launch. Eventually they’ll want more. — PolitiTweet.org

Peter Kafka @pkafka

If you do go for the ad tier you’ll note they are now asking for your date of birth for targeting reasons. https://t.co/p21aHlFZrB — PolitiTweet.org

Peter Kafka @pkafka

If you’re signing up for Netflix for the first time - obviously no one reading this falls into this category - you’ll see they are still steering you to their most expensive tier, for obvious reasons. https://t.co/7WYbhOeizY — PolitiTweet.org

Peter Kafka @pkafka

Netflix $7 ad tier is live. Company obviously isn’t promoting it to existing subs, and if you want to trade down you need to go to https://t.co/O0jdGEQexj - can’t do it from your app - and click into your account settings. — PolitiTweet.org

Peter Kafka @pkafka

A year ago Sherman and his small team, which launched w/$1 million in funding, said they’d grossed $10mm in year one, most of which came from sponsors. He wouldn’t give me an updated number this time around, which 🤷‍♂️. But says it’s continuted to grow and remains profitable. — PolitiTweet.org

Peter Kafka @pkafka

Punchbowl, like Axios before it, is created by ex Politco staffers who are competing with their former employer for DC eyeballs and ad dollars. This can be a very lucrative business. The Smiths’ Semafor wants a slice as well. https://t.co/r2wqmlfqlH — PolitiTweet.org

Peter Kafka @pkafka

Election preview + how to launch a successful news startup with @PunchbowlNews’ @JakeSherman, the only journalist whose texts surfaced in both the Jan 6 hearings and the Elon/Twitter lawsuit. https://t.co/YiHxq4tSGl — PolitiTweet.org

Peter Kafka @pkafka

RT @jtoonkel: $roku just said even toy marketers are cutting q4 ad spend. Sad holiday season — PolitiTweet.org

Peter Kafka @pkafka

@cityofthetown @MikeIsaac And unlike fb, which relies on small advertisers who are less image-sensitive, the brands that dominate twitter ads are much more so. — PolitiTweet.org

Peter Kafka @pkafka

@cityofthetown @MikeIsaac Big advertisers who use YouTube and fb can’t really pause them long-term - they simply believe they can’t go without those platforms’ reach. But as Mike said Twitter is an easy pass for them. — PolitiTweet.org

Peter Kafka @pkafka

Little victories: I can still tell you what I had for lunch (Tacos Por Favor in Brooklyn, surprisingly great) and I can still complain about my Verizon cell phone outage, including this response I get from Verizon when I try to reach them on their app: https://t.co/RNug4CFZ2o — PolitiTweet.org

Peter Kafka @pkafka

@joshtpm @petersterne And they have a rep in the war room. — PolitiTweet.org

Peter Kafka @pkafka

@tkawaja @digitalshields Deep cut — PolitiTweet.org

Peter Kafka @pkafka

Twitter vs Substack is a16z vs a16z so guess who wins? — PolitiTweet.org

Peter Kafka @pkafka

@shonaghosh @BBCRadio4 @daniellecitron I was described as a “presenter” at the end of this and I’ve never felt more charmingly British (this includes when I born there*). *ok it was Wales but still. — PolitiTweet.org

Peter Kafka @pkafka

@aysrick You’d have to ask the more successful substackers to confirm but I *think* that’s in line? — PolitiTweet.org

Peter Kafka @pkafka

@KurtWagner8 Luckily we still have our blue checks we can use to oppress the proles — PolitiTweet.org

Peter Kafka @pkafka

@KurtWagner8 That’s why he’s the worlds richest man and you and I are just typing about him. Levels on levels, dude. We can’t hope to understand. — PolitiTweet.org

Peter Kafka @pkafka

I spoke to Jason about this fine book and many other things. He got the last couple words and they are high-quality words. https://t.co/bgq66SAOEH — PolitiTweet.org

Peter Kafka @pkafka

Weird headline! It’s 20,000 paid subs which is impressive after year one. Why not go with that? — PolitiTweet.org

Peter Kafka @pkafka

@sherman4949 Yeah it’s weird that he’s seemingly inconsistent in his words and actions. — PolitiTweet.org

Peter Kafka @pkafka

@ClaraJeffery In any case I don’t believe it has been a needle-mover for fb or the pubs. https://t.co/M6tMj6zPy5 — PolitiTweet.org

Peter Kafka @pkafka

@ClaraJeffery It’s *possible* he’s thinking of the arrangement FB has with some pubs like the Atlantic (I think?) where you can link your existing sub so that a reader can go right through FB to Atlantic. Tho also possible he has no idea. — PolitiTweet.org

Peter Kafka @pkafka

@MenInBlazers @RayHudson “They ain’t movin!” — PolitiTweet.org