Peter Kafka

Peter Kafka @pkafka

@aripap https://t.co/thQyL9neq8 — PolitiTweet.org

Peter Kafka @pkafka

https://t.co/NhQHnSLPQL — PolitiTweet.org

Peter Kafka @pkafka

Guessing you will see more of this. https://t.co/acQ8eT6V19 — PolitiTweet.org

Peter Kafka @pkafka

What you’re seeing here is the Milwaukee Bucks boycotting their playoff game against Orlando, to protest the police shooting of Jacob Blake. — PolitiTweet.org

Peter Kafka @pkafka

Finally! Sorry to brag, but I've been waiting for this for a long time! https://t.co/uWBHRwDZgw — PolitiTweet.org

Peter Kafka @pkafka

RT @Sulliview: Kellyanne Conway undermined the truth like no other Trump official. And journalists enabled her. ... My column as Conway spe… — PolitiTweet.org

Peter Kafka @pkafka

This is fantastic writing. — PolitiTweet.org

Peter Kafka @pkafka

@sarafischer But they didn't say that. — PolitiTweet.org

Peter Kafka @pkafka

You, a normal person: Holy shit Apple is going to blow up my billion dollar business! Facebook, a company that did $70B last year: ¯\_(ツ)_/¯ — PolitiTweet.org

Peter Kafka @pkafka

@akruglov Also this would be more ominous if Apple actually had an ad biz. (Beyond the tiny one it has now). — PolitiTweet.org

Peter Kafka @pkafka

@akruglov Yes. Apple has a detailed answer but essentially says that's not so, and is a misreading of its policy. — PolitiTweet.org

Peter Kafka @pkafka

Ah, I'll keep going. Facebook's POV: This is bad but not Bad. It thinks all the advertisers that used Facebook, Instagram, etc aren't going anywhere. It *could* hurt its external ad network, which is maybe a billion-dollar business. But Facebook can live with that. — PolitiTweet.org

Peter Kafka @pkafka

@JoannaStern Good luck finding those controls. (For normals). Now you won't be able to miss them. — PolitiTweet.org

Peter Kafka @pkafka

@benedictevans took a while! I assumed someone non ad-techy had written about it, but... — PolitiTweet.org

Peter Kafka @pkafka

And you can see why Facebook would want no part of this. Can't imagine Google will be psyched, either. https://t.co/rkcWaNfIVC — PolitiTweet.org

Peter Kafka @pkafka

Oh, one last thing, for now: Companies who *do* want to do targeted ads on their iPhone apps (or sell your data to other companies) are going to have to show you this pop up screen starting this fall. It's *very* unlikely you're going to click "Allow". https://t.co/CjnYXEsOOk — PolitiTweet.org

Peter Kafka @pkafka

Oh, one last thing, for now: Companies who *do* want to do targeted ads on their iPhones apps (or sell your data to other companies) are going to have to show you this pop up screen starting this fall. It's *very* unlikely you're going to click "Allow". https://t.co/V1lGggOpIu — PolitiTweet.org

Peter Kafka @pkafka

...For Google, we remain committed to supporting a thriving developer ecosystem and protecting our users’ privacy, including providing them transparency and the ability to control how they experience advertising.” 2/2 — PolitiTweet.org

Peter Kafka @pkafka

Ah, reminds me. Here's a Google statement that didn't get into my story: “At the moment, we are still trying to understand how Apple's planned changes to iOS 14 will impact our partners and our users..." 1/2 — PolitiTweet.org

Peter Kafka @pkafka

One prominent exception: The UK's Daily Mail, which thinks this is terrible and is on the record saying so. 1700 more words on ad tech, big platforms, politics and privacy for you if you want here: https://t.co/rkcWaNfIVC — PolitiTweet.org

Peter Kafka @pkafka

This is a battle that involves a lot of different actors with different motivations. One thing that surprised me: How unworried some publishers are about the end of targeted advertising, which has been the industry standard for years. See comments from NYT, Bloomberg in my story. — PolitiTweet.org

Peter Kafka @pkafka

Facebook would probably be making this move in response to Apple's move regardless. But it also worth noting that this is the third time Facebook has squared off publicly against Apple *this month*. May see more moves to come, because this seems like a good time to fight Apple. — PolitiTweet.org

Peter Kafka @pkafka

It says the value of those ads will drop dramatically, and it may have to turn off its external ad network for IOS entirely. — PolitiTweet.org

Peter Kafka @pkafka

Facebook has already told Wall Street this will create near-term problems, but it is casting the public discussion in terms of smaller publishers who use its ad network. — PolitiTweet.org

Peter Kafka @pkafka

That's good for people who care about privacy. That's bad for Facebook, and probably Google, and also for other people who rely on targeted advertising. Facebook thinks it can essentially sidestep Apple's move, though it's unclear what Apple will do in response. — PolitiTweet.org

Peter Kafka @pkafka

A lot going on here so I'll try to thread some of it for you. For the ad tech folks: Facebook is going to drop IDFA in iOS 14. For the rest of you: Apple is making it *much* harder to advertisers/publishers/ad tech ecosystem to hoover up information about you. — PolitiTweet.org

Peter Kafka @pkafka

New: Apple is overhauling the way advertising works on its phones, which is a big problem for Facebook, among others. — PolitiTweet.org

Peter Kafka @pkafka

@JamesSurowiecki Have fun — PolitiTweet.org

Peter Kafka @pkafka

maybe both! — PolitiTweet.org

Peter Kafka @pkafka

New York City is either Dead or a new hub for TV and movie production with 500k sf of new development coming to a mostly abandoned waterfront. https://t.co/fnpXPBQDR8 — PolitiTweet.org