Brian Fung | @[email protected]

Brian Fung | @[email protected] @b_fung

Even as huge brands boycott Facebook, determining the impact of #StopHateforProfit is going to be more complicated than you think. Here’s why: https://t.co/PyBRzWFMvj — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

The COO of Snopes 👇 — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

So far the only brand I’ve seen explicitly refer to Zuckerberg’s livestream today has been @LeviStraussCo. It may be tempting to think that other brands watched Zuck’s stream and then pulled the trigger in dissatisfaction, but let’s be careful. https://t.co/b1Z55QAWq4 https://t.co/VSo8VF4Of5 — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

The Hershey Company ranked 38th on Pathmatics’ list of 100 biggest Facebook advertisers last year, spending an estimated $36.6 million on the platform. — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

It turns out I spoke far, far too soon — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Now Apparel company Levi Strauss & Co. is also joining #StopHateForProfit, saying its Levis, Dockers and other brands will pause ads on Facebook and Instagram globally “at least” through July. "When we re-engage will depend on Facebook’s response.” https://t.co/b1Z55QAWq4 — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Candy company Hershey’s says it’s joining the #StopHateForProfit campaign. In addition, the company said it will slash its ad budget on Facebook’s platform by a third for the rest of the year. Their statement to CNN: https://t.co/8hCDDiifwz — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Coca-Cola ranked 93rd on the list of top 100 Facebook advertisers last year, according to estimates by Pathmatics, a market intelligence firm. It spent an estimated $22 million on Facebook ads. #StopHateForProfit — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Brands, if you are still thinking about making a boycott announcement at 7:30 p.m. Eastern on a Friday night, please… have mercy — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Now @lululemon https://t.co/P8lYNMS55c — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

NEW: @CocaCola says it’s pausing all social media advertising, globally, for at least 30 days beginning July 1. More: https://t.co/RK4prJihUT — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Really dragging this one across the finish line this week — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

@dibartz WHAT. — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

@dibartz That other one over there is for me, I assume — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

All right. Who needs a drink? — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

The campaign highlights how, even if the boycott results in a financial impact on Facebook, it all comes down to Mark Zuckerberg and his commitment to principle. https://t.co/PyBRzWFMvj — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

RT @dibartz: Republican former FTC official and antitrust expert: https://t.co/ytXn4k7mR7 — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Of the companies that have joined #StopHateForProfit so far, only three — Unilever, Verizon and the outdoor equipment retailer REI — rank among the top 100 advertisers on Facebook, according to data compiled by Pathmatics, a marketing intelligence firm. https://t.co/PyBRzWFMvj — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

I see what you did there — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

About 10 percent of my news consumption comes from just browsing story slugs in the work CMS — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Facebook is banning hateful ads… but the boycott is about “good” ads showing up against hateful content, which is different. Zuck didn’t talk about that at all. — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Zuck says "no newsworthiness exemption [for] incites violence or suppresses voting.” Everything else that violates but is newsworthy is eligible for a label. So does that mean newsmaker posts glorifying violence merely get labeled? When does glorification become incitement? — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Zuckerberg’s statement Friday addresses some questions, but leaves others wide open. https://t.co/gkNoElwS0A — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

It seems at least one of the groups behind #StopHateForProfit is not satisfied wiith Zuckerberg’s policy changes and is continuing to call for advertisers to boycott the platform. — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

RT @ScottNover: Inbox: American Honda Motor Co. joins #StopHateforProfit boycott of Facebook. https://t.co/iFO7u8hsNy — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Highlights—FB will: 1. Take down misinfo on polling conditions starting 72 hours before Election Day 2. Ban ads that basically scapegoat ethnic, religious, racial groups, and negative ads about migrants/refugees 3. Label violative content that’s too newsworthy to take down — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Zuckerberg is launching right into these without addressing the ad boycott or the Unilever announcement. — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Zuck: "I want to share some new policies that we’re putting in place and adopting to connect people to authoritative information about voting, to crack down on voter suppression and to fight hate speech." — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

Here we go: https://t.co/oWmRiVtqJE — PolitiTweet.org

Brian Fung | @[email protected] @b_fung

#reasonszuckerbergislate Go. — PolitiTweet.org