Steve Schmidt

@SteveSchmidtSES ↗

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Last Checked Nov. 2, 2022

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Tue Oct 25 23:06:01 +0000 2022

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Steve Schmidt @SteveSchmidtSES

6/ Athletes who are early repudiators of @adidas and it’s leadership will benefit greatly in an era where brand equity will be deeply linked to authenticity and trust. The betrayal of trust will be lethal in the approaching era. @adidas will learn this in a brutal way. — PolitiTweet.org

Posted Oct. 25, 2022

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Steve Schmidt @SteveSchmidtSES

5/ The failure of decision making at @adidas was rooted in a moral ineptitude made worse by a cynical and transactional philosophy of values and partnerships. That is all over now. The brand is broken. What athletes will burn their outfits first? — PolitiTweet.org

Posted Oct. 25, 2022

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Steve Schmidt @SteveSchmidtSES

7/ @adidas may think its statements and hypocritical comments have ended their crisis. That is a bad assessment. The @adidas crisis will be long and enduring. It will be difficult to get the stink off from their depraved and soulless corporate behavior. They won’t be the last. — PolitiTweet.org

Posted Oct. 25, 2022