Joanna Stern

@JoannaStern ↗

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Last Checked Sept. 9, 2021

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Wed Jul 21 14:34:27 +0000 2021

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Joanna Stern @JoannaStern

🔴 Yes, those are often called rabbit holes. And niche rabbit holes are one of the best parts of TikTok. Powerwashing Tok? Mom Tok? They're great. But some of those🐰 holes are not so great. One of our bots was served wall-to-wall depression content. https://t.co/Niva4NT7LO https://t.co/HAUNFXsIPK — PolitiTweet.org

Posted July 21, 2021

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Joanna Stern @JoannaStern

🔴 That’s because TikTok serves a wide variety of videos with millions of views in the first few days and then uses what you linger over or rewatch to get you to the stuff that will keep you hooked. https://t.co/Niva4NT7LO — PolitiTweet.org

Posted July 21, 2021

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Joanna Stern @JoannaStern

🔴 Look at this hashtag map we put together. In the middle is the mainstream of TikTok. The arms are the rabbit holes. As you go down the arms, the content has less views and can be less moderated. https://t.co/Niva4NT7LO https://t.co/dKp2NtQ3lu — PolitiTweet.org

Posted July 21, 2021