Gary Coby

@GaryCoby ↗

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Last Checked Aug. 14, 2020

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Tue Jan 07 21:41:01 +0000 2020

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Gary Coby @GaryCoby

The 66K number was malpractice. But to be fair, it may not be on Hillary's digital team; budget & creative approval still needed! The 5.9M Trump ran was unheard of in politics and DC. We brought a buying and realtime optimization approach that no one in politics had EVER seen. — PolitiTweet.org

Posted Jan. 7, 2020 Hibernated

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Gary Coby @GaryCoby

Facebook saw the v clear difference in sophistication between our paid effort & Hillary's. There are many metrics which make this obvious, but none better than the number of ad variants Trump ran vs Hillary. We (Trump) ran 5.9M unique ad variants, while Hillary only ran 66K. — PolitiTweet.org

Posted Jan. 7, 2020 Hibernated

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Gary Coby @GaryCoby

Said before, but our operation looked more like High Frequency Trading than your std digital paid media setup. What the press & all of DC didn't (& don't) get: 5.9M ad variants was NOT for microtargeting. We didn't win 2016 with microtargeting. We won't win 2020 with it either. — PolitiTweet.org

Posted Jan. 7, 2020 Hibernated