nilay patel @reckless
I think a more useful approach to "having a brand" for journalists is "you have to build an audience" and that audience is comprised of your readers, sources, etc. Once you have that, yes, you are a brand. But the path is different than every other influencer or soda label — PolitiTweet.org
Taylor Lorenz @TaylorLorenz
The irony of media ppl clutching their pearls b/c I said the word brand. If u have a cable news contributor contrac… https://t.co/CJEtdefCgH
