nilay patel

@reckless ↗

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Last Checked Sept. 15, 2021

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Tue Jun 29 22:31:43 +0000 2021

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nilay patel @reckless

A lot going on in this episode but take a step back and you can see the Juul story is so familiar now: a startup capitalized on decades of research that big companies were unable to turn into a product, but whoops also triggered a crisis by moving too fast — PolitiTweet.org

Posted June 29, 2021 Deleted

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nilay patel @reckless

Big, complicated episode of Decoder today: @lauren_etter discusses her book on Juul, why the tobacco industry couldn't reinvent the cigarette, and why Juul's move-fast-break-things startup approach to selling nicotine might have doomed it from the start. https://t.co/88t2ZUbaXd https://t.co/oj4JVlzZZK — PolitiTweet.org

Posted June 29, 2021

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nilay patel @reckless

@dlberes They brought execs to our offices and had us try Juuls! It was a totally wild time — PolitiTweet.org

Posted June 29, 2021