Harry Stebbings @HarryStebbings
This weekend learned the economics of celebrity endorsed fragrances, one of the highest margin products: Sign on bonus: $3-7.5M Royalties: 5-10% of ongoing sales. Justin Bieber has sold $1.5BN of his fragrance. At a minimum that is $75M in royalty payments alone. 🤯 — PolitiTweet.org
