Seth Abramson

@SethAbramson ↗

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Last Checked June 13, 2022

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Fri Jun 10 22:04:48 +0000 2022

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Seth Abramson @SethAbramson

When I’m asked “What can I do?” and I say “Take what you know to the people you know,” folks sometimes think it’s a brush-off. It’s not. Unless one is a propagandist/starting a cult, mass media isn’t for persuasion but informing F2F conversations that happen in settings of trust. — PolitiTweet.org

Posted June 10, 2022

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Seth Abramson @SethAbramson

I teach communications. Minds are not changed by TV or radio. They’re changed by speaking with people you trust, live, face-to-face, when your mind is open. Mass media provides *data* readers then use to change the minds of those they know IRL. Talking heads do not change minds. — PolitiTweet.org

Posted June 10, 2022

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Seth Abramson @SethAbramson

So when folks urge me to do more TV or radio—and I’ve done a ton over the last 28 years (I started in radio in 1994)—I hope they understand that’s just a different medium of communication, not a magic shortcut to persuasion. That’s simply not how/why mass communication functions. — PolitiTweet.org

Posted June 10, 2022