THE PERSUADERS by Anand Giridharadas

THE PERSUADERS by Anand Giridharadas @AnandWrites

One of the biggest things I learned reporting on organizers for @PersuadersBook is that opinion formation is often a chiefly emotional process. People first feel things, and then they graft an opinion on top. We need a pro-democracy movement that understands this in its bones. — PolitiTweet.org

THE PERSUADERS by Anand Giridharadas @AnandWrites

You don’t start with how to beat back the latest outrage by DeSantis on race or trans rights. You start by asking what anxieties are out there in the society that give him space to do those things. And you set out to organize people into a different understanding of the issues. — PolitiTweet.org