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Tue Jun 22 17:29:16 +0000 2021

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Dylan Byers @DylanByers

F1 was already massively popular outside U.S., but its rise here is a lesson for anyone with sports rights: Build the drama, the storylines, and you’ll get major ROI with live events themselves. In this case Netflix just did it for ESPN, but the whole thing can be done in-house. — PolitiTweet.org

Dylan Byers @DylanByers

New via @JasonAbbruzzese: “Drive to thrive: Netflix's docu-series a boost for Formula 1”https://t.co/AuDdWg6zH8 via @nbcnews

Posted June 22, 2021