Peter Kafka

@pkafka ↗

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Last Checked Oct. 29, 2022

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Wed Sep 28 16:20:28 +0000 2022

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Peter Kafka @pkafka

4) Relax. It’s a hangover. Things look slow now compared to the last couple years. But the last couple of years were nuts. The party was always going to come to an end. Here’s a helpful illustration via GroupM: https://t.co/XQqAcliIMk — PolitiTweet.org

Posted Sept. 28, 2022

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Peter Kafka @pkafka

3) It’s structural: In the old days advertisers bought lots of ads a year in advance. Now that the business is digital it’s easy to buy ads when you need them - and to turn it off when you don’t. — PolitiTweet.org

Posted Sept. 28, 2022

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Peter Kafka @pkafka

More ideas? I’m all ears. Ping me or @ me; and let me know if I can use your notes in a future column. — PolitiTweet.org

Posted Sept. 28, 2022