Peter Kafka

@pkafka ↗

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Last Checked Oct. 29, 2022

Created

Wed Sep 28 16:20:27 +0000 2022

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Peter Kafka @pkafka

2) Blame the tech guys. You can blame Apple and TikTok for disrupting the ad market. Or the crypto bust. Or the VC-funded startup freeze. Or all of the above. — PolitiTweet.org

Posted Sept. 28, 2022

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Peter Kafka @pkafka

I’ve heard at least four theories. 1) Things are actually bad (inflation + supply chain) and will get worse. No reason to wait to pull back on ads. — PolitiTweet.org

Posted Sept. 28, 2022

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Peter Kafka @pkafka

3) It’s structural: In the old days advertisers bought lots of ads a year in advance. Now that the business is digital it’s easy to buy ads when you need them - and to turn it off when you don’t. — PolitiTweet.org

Posted Sept. 28, 2022