Peter Kafka

@pkafka ↗

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Last Checked Dec. 8, 2021

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Mon Nov 01 23:30:01 +0000 2021

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Peter Kafka @pkafka

@swodinsky @Bryson_M @sarafischer @provenself It is *weird* and not great that FB brought in actual journos to make the content for them. And not good at all that apparently that the full intent of fb’s plan - “we will run this after the fact as sponcon” - was communicated. Otoh: If you do work for FB, you do work for FB. — PolitiTweet.org

Posted Nov. 1, 2021

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Peter Kafka @pkafka

@swodinsky @Bryson_M @sarafischer @provenself Seems *mostly* standard: Facebook pays $$$ for “thought leadership” sponsorship at high profile conference which comes with a post-conference component where they can run their whatever on the Atlantic sites (bc thought leadership must be seen!). — PolitiTweet.org

Posted Nov. 1, 2021

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Peter Kafka @pkafka

@swodinsky @Bryson_M @sarafischer @provenself Full disclosure: I’ve done a version of this with Netflix, where I moderated 3 earnings calls a few years ago. Same way Sara describes her conditions for FB - none. So I treated it like a chance to interview Netflix execs about whatever I wanted, so I did. — PolitiTweet.org

Posted Nov. 1, 2021