Peter Kafka

Peter Kafka @pkafka

@Lucas_Shaw Sure. But at this point all of that ritual is quite silly too. Jack Black can do avails for a gazillion local outlets to promote Jumanji 7 - or he can do TikTok YouTube etc. Its not like the local outlets he stiffs won’t use the free content he provides anyway. — PolitiTweet.org

Peter Kafka @pkafka

@Lucas_Shaw Truetrue. And maybe it even accelerates as everyone gets increasingly desperate for eyeballs. But structurally makes no sense and will collapse. Requisite covid reference: promos like E3, Apple launch days work just fine as a single-stream virtual event. — PolitiTweet.org