Peter Kafka @pkafka
This makes total sense and it would be weird if Apple didn't try it. At a minimum it's cheap marketing expense. Hard to see how Apple gets into the ad side of the business, but it can just pay people enough that they don't have to worry about ads (as Luminary is trying to do.) — PolitiTweet.org
Lucas Shaw @Lucas_Shaw
Scoop w/@markgurman: Apple has reached out to producers about funding original podcasts, a bid to counter Spotify's… https://t.co/t3triweEM3