rat king 🐀

@MikeIsaac ↗

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Last Checked March 19, 2023

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Wed Aug 03 05:13:29 +0000 2022

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rat king 🐀 @MikeIsaac

@andylevy i see the math they're doing: we spent X on it because it was going direct 2 stream, but on tentpoles we need to spend 2X for butts in seats then they look at what marketing budget will cost, see negative test screenings, and prefer a 70mm write-off rather than a 120mm+ loss — PolitiTweet.org

Posted Aug. 3, 2022 Hibernated

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rat king 🐀 @MikeIsaac

@AlisonW @BrosephSZN alison is right, the multiples needed on box office to make the math make sense on some of these movies is ridiculous. thebatman not cracking a billion is considered "ok" when considered what marvel's big budget releases are making and what the dark knight did, also DC's big IP — PolitiTweet.org

Posted Aug. 3, 2022 Hibernated

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rat king 🐀 @MikeIsaac

@andylevy it's also exactly what you said — math, not art — PolitiTweet.org

Posted Aug. 3, 2022 Hibernated