Walter Shapiro

@MrWalterShapiro ↗

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Last Checked Dec. 27, 2022

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Sun Nov 27 17:59:12 +0000 2022

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Walter Shapiro @MrWalterShapiro

@jerryadler @marybschneider I wrote an article in October, which I won't burden you with, that looked at political science research and I came to agree with their conclusion that there are no "killer ads." In a close race, there are so many ads that an individual ad simply can't break through the clutter. — PolitiTweet.org

Posted Nov. 27, 2022

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Walter Shapiro @MrWalterShapiro

@jerryadler @marybschneider My only tiny point -- and I probably shouldn't have raised it -- was that too often liberals get convinced that something is a "killer ad" that will change the contours of an election. Generally, those ads are designed to appeal to true believers. A decidedly minor point. — PolitiTweet.org

Posted Nov. 27, 2022

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Walter Shapiro @MrWalterShapiro

This 1968 ad ridiculing Spiro Agnew for Vice President didn't change many votes. But, for sport, it could easily be repurposed against "Senator Herschel Walker." https://t.co/LLBtO5L1rL — PolitiTweet.org

Posted Nov. 27, 2022