MIT Technology Review

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Wed Aug 18 17:11:35 +0000 2021

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MIT Technology Review @techreview

One example involves “ownership” language, which refers to words suggesting that vaccination is up to the person: “Claim your dose” or “The vaccine has been made available for you,” for example. https://t.co/bgqEJJYegm — PolitiTweet.org

Posted Aug. 18, 2021 Hibernated

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MIT Technology Review @techreview

Tailor your argument to the person. Much of the messaging around vaccinations has involved either commands or implicit shaming. It can be more effective to use language reinforcing the fact that the vaccination process is in the individual’s own hands. https://t.co/WrKFs0huiR — PolitiTweet.org

Posted Aug. 18, 2021 Hibernated

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MIT Technology Review @techreview

.@danielcroymans, a physician at @UCLAHealth, co-led a study that found texts with ownership language were notably more successful getting elderly people with preexisting conditions to their first shot appointment. https://t.co/Z7LJbSphyr — PolitiTweet.org

Posted Aug. 18, 2021 Hibernated