Judd Legum

@JuddLegum ↗

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Last Checked Jan. 6, 2023

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Thu Dec 22 16:01:17 +0000 2022

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Judd Legum @JuddLegum

4. These messages poll well but do not break through in the modern information environment. Research can provide information that can break through, but its seen as an afterthought Most Congressional campaigns and many Senate campaigns don't have real research operations — PolitiTweet.org

Posted Dec. 22, 2022

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Judd Legum @JuddLegum

3. Meanwhile, pollsters are paid MILLIONS to message test based on information that is already public to find the most effective message. These millions usually result in ads about how candidate X "supports working families" — PolitiTweet.org

Posted Dec. 22, 2022

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Judd Legum @JuddLegum

5. I'll add that Republicans have long taken a different approach to opposition research. While Democrats utilize recent college graduates and interns, Republicans generally employ experienced lawyers to do oppo, at least for high-profile races — PolitiTweet.org

Posted Dec. 22, 2022