Seth Abramson @SethAbramson
PS2/ How to bury a lede: 1. Get an interview that nets one piece of new, relevant, non-self-serving info. 2. Keep it from your headline (90%+ of readers are headline-only). 3. Mention it at the end of a sentence in graph #1. 4. Mention it in graph #9 of 46 graphs—and never again. — PolitiTweet.org